外贸开发信的编撰是每一个外贸人必备的专业技能，高回复率的开发信到底有哪些神奇之处呢？
首先，开发信成功的第一步就是拥有优秀的标题；其次，一封吸引顾客的开发信，内容必将是简约简练、语法正确、表达清晰的，尽可能少用主动不定式、避免重复成语、正式商业化的口吻，行文流畅淬炼，并且重点明晰。
一封成功的开发信=15%标题+85%内容
1
怎样让标题更有吸引力？
标题最好不要跟产品有很大的关系
WHY：客户一看就晓得是广告，不会想打开
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标题最好要有神秘感
WHY：让顾客更好奇打开你的电邮
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标题不要出现公司名子或则产品名子
WHY：客户一看就晓得是推销，不会太感兴趣
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标题最好可以用小语种
WHY：会更有吸引力
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标题不要太长了
WHY：方便顾客一次性看完
优秀的标题有了
那么内容又该怎样编撰呢？
2
开发信内容编撰功略
常用模板与编撰tips已备好
快来记笔记啦！
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首封开发信
首封短信是给顾客的first impression，第一印象是极其重要的。首封短信的关键在于突出优势，信息量足，抓住顾客痛点。例：
Dear XX:
(Dear + 客户名称，不要用client, friend这些一看就是群发的词)
I am XX from XX furniture, manufacture of in door and outdoor furniture for more than 10 year.
(第一段：简单的做自我介绍，措辞简单)
Europe is our main maket. All of our products own CE certificate, which meet the EU standard. We provide furnitures mainly to Germany and UK market. Giant tiger is one of our client.
(第二段：这段主要在展示产品质量好，但是整段没有用high quality, good quality这些华而不实的熟语。而是通过市场，证书，大顾客的展示来旁证质量好这一优势。)
As learned that you are a retailer in UK market, mainly selling ZY sofas. Here you can find our SA series sofa models as attached, which are similar stye to your ZY sofas. There maybe Chances that we can build a first cooperation with some sofa trial orders.
（第三段：客户痛点挖掘，做针对性推荐。首句点明，我们对顾客是做过调查后才写这封短信的，而不是在不了解顾客情况下撒网式发送这封开发信的。在晓得顾客需求的情况下推荐对应的产品，这一段是引起顾客take action的关键。）
You can also find our latest catalogue as attached. These items are newly developed models in UK market, which enjoys good popularity in your market.
(第四段：展示公司其它产品，供顾客选择，发展新的产品链。)
Please contact us for future information. Looking forward to proceed for future business relationship.
（最后一段为日常祝福）
推荐型开发信
推荐型开发信主要用于新产品推荐与开发。例：
Dear XX:
(Dear + 客户名称，不要用client, friend这些一看就是群发的词)
As we know that second season of the year is UK market furniture peak season. We made a new design sofa models catalogue for you as attached. Please kindly check. These new models are designed by our UK sofa designer according to the latest market trend. We are confident that your client will like them.
(第一段：每年的第二个季度是美国市场的旺季，我们会在年前或则第一季度约请专业的美国设计依照当地市场流行元素设计新品椅子，供顾客选择新款进行开发。)
Europe is our main maket. All of our products own CE certificate, which meet the EU standard. We provide furnitures mainly to Germany and UK market. Giant tiger is one of our client.
(第二段：说明新品产品都能增强样品，且根据大货的价钱。行业常识，我们的样品都是根据30%-50%的价钱销售的，按照大货价钱卖样品，对于顾客来说是一个很大的让利，很有吸引力。)
Please catch the latest trends for the market. All these products will help you with a great market share this year.
(鼓励顾客捉住市场新款，获得更多市场份额。同时在字里行间传递我们对产品的信心。)
Your early response will be highly appreciated!
（最后一段为日常祝福）
促销型开发信
促销型开发信主要应用于公司做大大型产品促销时用，例：
Dear XX:
(Dear + 客户名称，不要用client, friend这些一看就是群发的词)
To thrill the market and develope the new products in the market, we are during our yearly biggest promotion. All of attached items enjouy discount up to 10% discount.
(第一段: 说明促销目的和促销力度。有说服力的促销和折扣可以让促销活动事半功倍，反之，则会引起顾客对促销活动和产品本身形成疑虑。)
Our promotion will start from FEB. 10th. to FEB. 30th. Please catch up with this yearly biggest promotion to gain a big advantage in both price and market trends.
(第二段：设定促销有效期，没有有效期的促销活动是没有灵魂的。给予顾客以时间上的紧迫感能够让顾客获得足够的采购动力。)
Waiting for your active action.Best Regards
（最后一段为日常祝福）
